Dragon Stone Mongolian Grill is a locally owned and operated restaurant based in Prince George, BC. The owners approached me and were committed to building a well-crafted brand that stood out within the community.
My Role: Branding
The Client: Dragon Stone Mongolian Grill
Developing a new brand with several stakeholders of varying experience levels proved challenging as it was not easy to create designs that were universally accepted and loved.
Through effective communication and consultation, several rounds of iterations were completed and the brand took shape. It was created with a focus on upbeat energy and a twist on the typical Mongolian barbeque logos in the market. You can feel the modern flare of the Sans Serif font mixed with the heritage of the round iron griddle which enables this logo to stand out amongst the rest. The clients were extremely happy to witness their restaurant brand truly come to life.
Sami Christianson – Typography