Kayla Cherkas

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“There are three responses to a piece of design

yes, no and WOW!

Wow is the one to aim for”

- Milton Glaser

All · Branding · Project Management · Wedding Stationery Design · Website Design · Social Media Management · Production Design · Print · Package Design · Producer · Storyboarding

Dragon Stone

 
 

The Brief:

Dragon Stone Mongolian Grill is a locally owned and operated restaurant based in Prince George, BC. The owners approached me and were committed to building a well-crafted brand that stood out within the community.

 

My Role: Branding

The Client: Dragon Stone Mongolian Grill

 
 
DragonStone_Moodboard.png
 
 

The Challenge:

Developing a new brand with several stakeholders of varying experience levels proved challenging as it was not easy to create designs that were universally accepted and loved.

 
 
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DragonStone_Logos.png
DragonStone_BrandStandards.png
 
 

The Outcome:

Through effective communication and consultation, several rounds of iterations were completed and the brand took shape. It was created with a focus on upbeat energy and a twist on the typical Mongolian barbeque logos in the market. You can feel the modern flare of the Sans Serif font mixed with the heritage of the round iron griddle which enables this logo to stand out amongst the rest. The clients were extremely happy to witness their restaurant brand truly come to life.

 
 
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Credits:

Sami Christianson – Typography

 
 
BrandingKayla Cherkas